The Promotion Committee works to sell the image and and to encourages consumers and investors to live, work, shop, play and invest in the Main Street district. By marketing a district's unique characteristics to residents, investors, business owners, and visitors, an effective promotional strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers. These activities improve consumer and investor confidence in the district and encourage commercial activity and investment in the area.

This committee is responsible for reestablishing the downtown as the center of commerce, culture, and community life for both residents and visitors through an understanding of the changing markets, identification of downtown assets, definition of the Main Street market niche, and creation of new image campaigns to return vitality to the retail district.

This committee oversees: Marketing Strategy, Image Building, Retail/Business Promotion, and Special Events.